BRAND STRATEGY

by Alex Campbell Head of Digital Strategy Oh hai! It's our latest work for Honda

Filed under: social media, brand strategy, communications strategy, digital advertising

by Michael Punton Copywriter Diesel on Being Stupid

As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.

Filed under: brand strategy, communications strategy, web, digital advertising, creative, usability

by Gordon McNenney Content and Communications Director The Delphic Oracle and Gowalla

People used to arrive from across the ancient world to hear the wisdom of the oracles at Delphi. A few thousand years later, they still have some very relevant insight for social media marketers.

Filed under: social media, brand strategy, communications strategy, business strategy

by Michael Punton Copywriter Changing the world, one cheese slice at a time

What did you do on the weekend? I changed the Subway global cheese policy.

Filed under: brand strategy, communications strategy, business strategy

by Gordon McNenney Content and Communications Director Learning from eBay

With the rise and rise of sites like Facebook, online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.

Filed under: social media, brand strategy, communications strategy

by Stephen Foxworthy Group Account Director The Perpetual Beta

For many, a website is treated as part of their marketing campaigns, not a permanent element of brand communication. This means that it gets looked at when there’s a campaign budget but ignored the rest of the time. We prefer to approach websites from the perspective of continuous improvement, so the launch of a new website is just the beginning of campaign planning.

Filed under: brand strategy, web