Jul
09
In this post, I suggest that advertisers should keep doing what they know works, but start spending 20% of their advertising budget on measurable innovation.
Filed under:
business strategy
Jul
09
Our friends at Ogilvy & Mather Paris have created a stunning campaign for Scrabble.
Filed under:
digital advertising
Jul
09
For their latest advertising campaign, "You make it, we play it", Doritos extended the brief to the Australian public. Borrowing the concept from similar campaigns run in the USA and UK, viewers were asked to create a 29 second (spot on, not a second more or less!) ad for Doritos. The Australian public gets to vote for their favourite entry and the winner takes away a tidy $20,000 prize and national airplay for their ad.
Filed under:
digital advertising
Jul
09
A new digital advertising platform, the Digital 30 (D30), is being trialled this summer in the USA. The platform allows advertisers to redistribute their existing 15 or 30 second TV ads across some of the country's premier websites.
Filed under:
digital advertising
Jul
09
According to research from Forrester, almost as many people respond to banner ads by conducting a search instead of clicking on the ad.
Filed under:
digital advertising
Jul
09
In large organisations, when it comes to key marketing decisions it’s often the HiPPO who rules – that’s the Highest Paid Person’s Opinion.
Filed under:
business strategy
Jul
09
eBusiness, marketing and online customer experience managers should be well aware of the important role usability plays in the design of any website intended to have strong commercial and brand-building outcomes.
Filed under:
web
Jul
09
Our blog is designed to share our insights, those of our STW and Ogilvy colleagues, and all the ideas and news that we find in our daily mission to remain at the sharp edge of communications and technology.
Filed under:
dtdigital